Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains recognition, consumers will remember it and will be more likely to purchase. But selling on marketplaces could backfire if you don’t utilize the tools correctly

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Source: E-Commerce

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. This Googler dressed up as Captain America: Source: Instagram What did they…

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Source: SEO

As time and technology move forward, sales tax auditors’ focus has shifted. Nowadays, auditors are discovering assessable errors in sales tax exemption certificate management. Sellers who regularly make sales to other businesses or exempt organizations can find themselves open to negative audit results if their exemption documentation management is lacking

The post Failure to Manage Sales Tax Exemptions Could Cost (Big) Money appeared first on Practical Ecommerce.

Source: E-Commerce