It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands. A claim can be made […]

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Source: PPC

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t…

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Setting up an online store is expensive. As a result, you have an extra incentive to make it a success. And that means converting visitors into customers. But it isn’t always clear how to do that. Remember that customers aren’t just looking for the right products at the right price. They are looking for a […]

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