Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains recognition, consumers will remember it and will be more likely to purchase. But selling on marketplaces could backfire if you don’t utilize the tools correctly

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Source: E-Commerce

As time and technology move forward, sales tax auditors’ focus has shifted. Nowadays, auditors are discovering assessable errors in sales tax exemption certificate management. Sellers who regularly make sales to other businesses or exempt organizations can find themselves open to negative audit results if their exemption documentation management is lacking

The post Failure to Manage Sales Tax Exemptions Could Cost (Big) Money appeared first on Practical Ecommerce.

Source: E-Commerce

Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell the merchant’s products. Put another way, affiliate marketing connects a business that has a product to sell with a marketer who can sell it. Affiliate marketing is performance based. Thus advertisers only pay when affiliates deliver a specified customer action. In the ecommerce context, this action is typically an online purchase, which makes affiliate marketing very cost effective

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Source: E-Commerce

With over 100 free and premium ecommerce themes, the Shopify Theme Store gives businesses a wide range of starting points to develop the right site and build a brand. Here is a list of popular themes for Shopify. There are themes for single products and small and large catalogs. Several themes can also be used for a crowdfunding campaign. There are free and premium themes.

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Source: E-Commerce

Here is a list of product releases and updates for February from companies that offer services to online merchants. There are updates on content creation, delivery, mobile messaging, and multiple updates from Amazon. Snap launches Snap Store. Snap has launched Snap Store in the Snapchat Discover section.

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Source: E-Commerce

Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. In this post, I’ll recommend SEO tools in eight categories. Some of the tools are free or low cost. Others are more expensive, with many more features

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Source: E-Commerce

“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address grocery wars, international expansion by Amazon and Walmart, and Pepsi’s embrace of ecommerce. In an effort to diversify and expand, Alibaba, the Chinese ecommerce giant, is following in Amazon’s footsteps with its “New Retail” initiative — acquiring brick-and-mortar stores in China and looking to make similar acquisitions overseas

The post Ecommerce Briefs: Alibaba Eyes Kroger; Walmart Partners with Rakuten appeared first on Practical Ecommerce.

Source: E-Commerce

Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of effort leading to the errors. Instead, certain situations crop up where even meticulous writers or editors find it tough to catch mistakes. By keeping an eye out for these glitch generators, you can keep website visitors focused shopping. Here are the seven situations most likely to cause hard-to-catch typos

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Source: E-Commerce

Here is a list of social media plugins for WordPress. There are sharing plugins to connect your website to a wide selection of social networks. There are also plugins with specific features, such as a social locker and a social metrics dashboard. Most of these plugins are free, though many have premium plans

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Source: E-Commerce