Deep Broken Link Building

Broken link building is when you find a broken link on someone’s page, tell them about it and then suggest your link as a replacement.

DEEP broken link building is when you go one level deeper and find EVERY site linking to the same broken link and reach out to them too.

So let’s go deeper…

Deep Broken Link Building VIDEO Tutorial

In the video below I’m going to take you on a journey through the entire deep broken link building process, from extraction to outreach using the best tools for broken link building: Ahrefs, Screaming Frog SEO Spider and BuzzStream.

You’re about to go two levels deep, where you’ll find HUNDREDS of broken links in MINUTES and open Pandora’s Box to LIMITLESS link building opportunities.

Want more tutorials like this? Click here to subscribe to my NEW YouTube Channel: Clambr Up.

Tools used in order of appearance:

Here’s the FULL TRANSCRIPT and an explanation for each step of the process:

What is deep broken link building?

Broken link building is when you find a broken link on someone’s page, tell them about it and then suggest your link as a replacement.

DEEP broken link building is when you go one step further and find every site linking to the same broken link and reach out to them too!

You’re about to learn:

  • How to find hundreds of broken links in minutes using the SEO Spider tool
  • Get a list of all the sites linking to them using Ahrefs
  • Decide which of those sites you WANT links from
  • And reach out to them instantly with BuzzStream!

Case Study: LaminateFloorBlog.com

For the purpose of this broken link building tutorial I’ve created a little niche site called LaminateFloorBlog.com:

My niche site about laminate flooring

You see, I used to be in the laminate flooring industry back when I was working in China, so I know A LOT about the industry!

The particular page I want to build links to is all about cleaning laminate floors the right way. (Incase you were wondering, the right way is with microfiber mops ;))

Let’s get started!

Links pages are the best place to hunt for broken links

Use a Google search like, keyword inurl:links, to find hundreds of links pages in SECONDS:

Google keyword inurl links

Set search setting to 100 results per page and use the Simple Google Results bookmarklet to get results in plain list format (you’ll want to add the bookmarklet to your browser):

Simple Google Results Bookmarklet

As you can see, the Simple Google Results bookmarklet lists Google’s results in plain listing so you can grab them in SECONDS:

Plain Listing of Google Results

Some of the URLs might be duplicate URLs from the same site. To remove duplicates, use Ontolo’s Remove Duplicate Hostnames tool:

Remove Duplicate Hostnames Using Ontolo

And copy the results:

Deduped List of Hostnames Ready to Copy

Now we’re going to use Ahrefs to help sort through the list of URLs and quickly remove any sites not worth crawling for broken links.

Go to Ahrefs’ Batch Analysis tool:

Ahrefs Labs Batch Analysis Tool

Paste in the de-duped list and hit Start Analysis:

Click Start Analysis

Then export the results to Excel and remove all columns except Target and Domain Rank:

Remove All Columns Except for Target and Domain Rank

Repeat for 2nd and 3rd page of Google’s results, or as long as results are still relevant, e.g. page #3 of Google is still showing flooring links pages:

Results are Still Relevant on Google Page 3

Copy Target and Domain Rank from each set of 100 results and paste them into the first Excel.

Select all and sort by Domain Rank.

Sorting by Domain Rank puts unique domains and sites like Pinterest at the top of the list as you’ll want to delete these because they’ll take too long to crawl for broken links:

Sort List by Domain Rank to Remove Sites Like Pinterest and Facebook

The finished product is lots of relevant links pages :)

Copy all the Target URLs from the Excel and use Ontolo’s Remove Duplicate Hostnames tool to de-dupe the list again to make sure we don’t waste time crawling duplicate URLs!

Paste the de-duped list into a text editor and Save As a .txt file:

Save As a Text File Using Text Editor

Crawling for Broken Links with the SEO Spider

It’s time to use Screaming Frog SEO Spider to find all the broken links on those pages!

In Screaming Frog SEO Spider choose List as the Mode:

In Screaming Frog Choose List Mode

Then, go to Configuration > Spider and check these boxes:

Only Check These Boxes in Screaming Frog

Once you’ve checked those, limit the search depth to 1:

Limit Search Depth to 1

Choose the .txt file you want to crawl (in the video example it was flooringlinks.txt) and click Start:

Start the Crawl with SEO Spider

Grab a beer whilst it crawls :)

When it gets to 100%, export all the 4xx links by going to Advanced Export > Client Error (4xx) In Links:

Export Client Error 4xx Links

 

The SEO Spider found hundreds of broken links:

Screaming Frog Found Hundreds of Broken Links

At this point you can either just reach out to the people who own those links pages and fix their broken links:

Links Pages with Broken Links

Or…go DEEPER and find ALL the sites that are linking to these broken links and reach out to them too:

All the Broken Links Found by Screaming Frog

So let’s go deeper and find ALL the sites linking to those broken pages.

Because there are a lot of duplicate URLs you’ll need to use Ontolo’s Remove Duplicate Items tool. (This is different to the Remove Duplicate Hostnames tool, because it doesn’t remove different URLs from the same site):

Remove Duplicate Items this Time

Copy the de-duped list, open a new Excel and paste:

De Duped List in Excel

Delete URLs that don’t fit, e.g. unrelated to your niche, directories, etc. (Because there’s no point in pitching your link if it’s totally unrelated to the broken link).

Once you’re done select all, copy, paste into Ahrefs’ Batch Analysis tool and hit Start Analysis.

You can now quickly see which of the broken links have the most referring domains linking to them and make fast decisions about which opportunities you want to pursue:

Ahrefs List of Batch Analysis Results

Sort by Referring Domains and look for a good match with lots of referring domains:

Sort the List by Referring Domains

I started with this one on Armstrong.com because it had lots of referring domains:

Armstrong Has Lots of Referring Domains

and Armstrong is a HUGE supplier of laminate flooring:

Checking to See if the Site is a Good Match

Although the particular broken URL is a page about cabinets (not laminate flooring), I still thought of a random way I could pitch my link ;)

After you visit the broken URL and decide they’re a good match go ahead and download backlinks to that URL!

To do this, open the backlinks report in a new tab and export all the backlinks to Excel:

Download List of Sites Linking to the Broken Link

In the Excel, ONLY Copy URLs with Ahref Rank 5 and above:

Copy URLs with Ahref Rank Above 5

Why only copy sites with Ahrefs Rank above 5?

Because Ahrefs Rank tells you:

  • Exactly how much link juice a site will pass on to you
  • And sites with high Ahrefs Rank
  • Have more quality sites linking to them
  • Which means you ONLY want links from these sites
  • And can quickly decide which sites you DON’T want links from

Use Ontolo’s Remove Duplicate Hostnames tool again, copy the results and paste into a brand new Excel.

This new (and final Excel sheet) is to prepare the prospects for email outreach with BuzzStream!

In the new Excel, name column #1 “Linking From” and paste in that de-duped list:

Name First Column in New Excel Sheet Linking From

Name column #2 “Domain”:

Name Second Column in Excel Sheet Domain

Now, copy all URLs with no “www.” and use Ontolo’s Extract Unique Hostnames tool to strip the URLs to their root domain, then paste the root domains into the Domain column:

Paste List of Root Domains into Domain Column

Then repeat the process for the “www.” URLs. (The reason why you need to do this chunk of URLs separately is because Ontolo’s tool often mismatches the list if you do them all together and then it’s a nightmare to line them up in the Excel).

Name column #3 “Linking To” and insert the broken link everyone’s linking to:

Name 3rd Column Linking To and Paste in the Broken URL

I also name column #4 “Link Link Tag”, which is a Custom Links Field I use to tag my link prospects in BuzzStream – this makes it easy for me to find this group of prospects later once I upload them into my little black book of contacts:

Name 4th Column Link Link Tag and Enter a Tag

You are now ready for outreach with BuzzStream!

Save the Excel as a .csv file, login to BuzzStream and create a new project for the page you’re building links to:

Add a new project

Name your project:

Step 1 set up a project

And enter the URL of the page you’re building links to:

I am building links to

Upload your list of prospects to the project via the Link Monitoring tab:

Import links from an existing file

When you upload the file, make sure the data fields match up correctly and hit the Import these contacts button:

Check the Data Fields Match and Start Import

Whilst BuzzStream is scraping contact details from those sites, you can create an email template for outreach under the Websites tab:

Create a template

Use the [ul:Linking From] field and the [ul:Linking To] field so you can reference the page their broken link is on and what they’re linking to:

Use the Linking From and Linking To Fields

Once you’ve created a template you can go and find those contacts you just uploaded. Use the filter:

Filter the List of Websites

Remember we added a Link Tag?

You can filter your black book of contacts to find your list of prospects (in this case tagged “Armstrong”) easily:

Type the Name of the Link Tag You Assigned Into the Filter

Now the list of Websites has been filtered to just list sites liking to Armstrong:

The Websites Are Now Filtered by that Link Tag

Sort by Discovered Contact Info and select contacts BuzzStream found email addresses for so you can start outreach IMMEDIATELY:

Sort by Discovered Contact Info and Tick Boxes with Emails

Click Start Outreach and choose the email template you just created:

Choose the Email Template and Click Start Outreach

As you can see [ul:Linking From] is now the correct URL:

Linking From is Now the Name of the Page with a Broken Link

You can schedule for later or send now:

confirm to send the emails at a specific time

After you’ve finished outreach for your first group of prospects you can go back to Ahrefs and continue working through the list!

Sort the List by Referring Domains

Opening Pandora’s Box

Then once you’re done you can rinse and repeat the entire process with HUNDREDS more different search strings and open up Pandora’s Box to LIMITLESS broken link building opportunities!

And that’s my process for deep broken link building!

I wanted to share this with you because it is literally one of the main methods I used to take my new niche site’s traffic from 220 visits a day to over 500 a day in less than a month:

220 to 550 Visits a Day in One Month

Here’s a recap of the tools I used in the tutorial:

And if you’re looking for more AMAZING resources on broken link building be sure to check these posts out:

Broken Link Building Treasure Troves

Before I wrap this up I’d like to say a BIG thank you to Matthew Woodward for teaching me how to make YouTube videos here.

Wrapping it up

Going two levels deep is the key to opening Pandora’s Box of LIMITLESS broken link building opportunities. In the next video I might even go THREE levels deep and see if inception is possible ;)

It took me a LOT of time to learn how to make videos and put this whole thing together, so please kindly help share if you liked it:

Tweet: Deep Broken Link Building: Extraction Two Levels Deep http://ctt.ec/7xqzU+

Also do subscribe to my NEW YouTube Channel: Clambr Up to get more over the shoulder videos just like this one!

I hope you enjoyed this tutorial and if you have any questions about deep broken link building, or a suggestion for my next video please leave them in the comments below. Thank you!

The post Deep Broken Link Building: Extraction Two Levels Deep appeared first on clambr.

Source: web directory

Shocked Nun
Imagine how HORRIFIED you would be…

…if you discovered that a Catholic English school you linked out to from your .edu domain was no longer an English school, but now a budget plastic surgery site?

And just imagine how GRATEFUL you would be to the person who pointed that out?

You’d want to return the favour right?

This is the principle behind expired domain link building and why it WORKS.

How to Build Links with Expired Domains VIDEO

In the video below I’m going to take you through the entire expired domain link building process, from prospecting to outreach using my favourite tools for link building: ExpiredDomains.net, Majestic SEO and BuzzStream.

I made a little niche site about laminate flooring just for this video, so all the outreach you see is REAL and I even landed an amazing link on a PR4 page whilst filming!

Want more tutorials like this? Click here to subscribe to my NEW YouTube Channel: Clambr Up.

Tools used in order of appearance:

Here’s the FULL TRANSCRIPT and an explanation for each step of the process:

What is expired domain link building?

Expired domain link building is when you find an expired domain and tell everyone who’s linking to it that they’re linking to an expired domain and then suggest your link as a replacement.

What does an expired domain look like?

Expired domains can take many forms…

Sometimes they’ll be a parked domain like this:

A parked domain

Often they’ll be a 404 page and other times, they’ll have been hijacked and transformed into a low quality one page site that is totally unrelated to what the old domain used to be.

E.g. this domain, which was once owned by a Catholic English language school, is now a dodgy plastic surgery site:

English School or Plastic Surgery

Case Study: LaminateFloorBlog.com

For the purpose of this tutorial, I’ve created a little niche site called LaminateFloorBlog.com:

My niche site about laminate flooring

You see, I used to be in the laminate flooring industry back when I was working in China, so I know A LOT about the industry!

The particular page I want to build links to is all about how to clean laminate flooring the right way. (Incase you were wondering, the right way is with microfiber mops!)

Let’s get started by finding an expired domain!

To find expired domains go to ExpiredDomains.net and type in your keyword, e.g. “floor”.

Sort the results by DP (Domain Pop = number of backlinks from different domains) to find the best opportunity. This one really stood out:

Expired Domains Keyword Search

Open up the site in a new browser window to make sure it is indeed expired (sometimes the sites on ExpiredDomains.net are still live).

Go to Archive.org and enter the domain into the Wayback Machine to see what the site was before it expired:

Using Wayback Machine to See What a Domain Was Before it Expired

Click on the time period when the site looked like it was fully operational:

The Site Looked Pretty Active in 2008

This site turned out to be a flooring manufacturer that had its own laminate flooring collection, making it a great fit for expired domain link building:

They had their own laminate collection

To find out who’s linking to the site use Majestic SEO

Go to Majestic SEO and download the backlinks of all the URLs linking to the root domain:

Search Root Domains in Site Explorer

High Trust Flow and similarly high Citation Flow is a good sign of a decent backlink profile:

Trust Flow and Citation Flow Similar

The more those two match up the better!

Download backlinks in Excel format, select all and sort by Source Trust Flow, Largest to Smallest:

Sort by Source TrustFlow

Why sort by Source Trust Flow?

Because Trust Flow tells you…

  • Exactly how much link juice a site will pass on to you
  • And sites with high Trust Flow
  • …have more trusted sites linking to them
  • Which means you ONLY want links from these sites
  • And can quickly decide which sites you DON’T want links from

Copy all Source URLs with Source Trust Flow above 10 (because you only want links from quality sites).

In the video example only 1,417 of the 76,785 URLs had a Source Trust Flow above 10, which just goes to show why it’s so important to do this!

Paste the URLs into Ontolo’s Remove Duplicate Host Names tool to de-dupe the list. (If you have Scrapebox use that instead).

Remove Duplicate Hosts

Copy the de-duped list of URLs and create a new Excel sheet.

In this new Excel you’re going to…

  • Strip the URLs to their root domains
  • Run the root domains through Majestic SEO
  • Delete any root domains with Trust Flow below 9
  • And prepare the list for email outreach

Name the first column “Linking From” and paste in the de-duped list.

Now, delete any broken URLs, then use Ontolo’s Extract Unique Hostnames tool to strip the URLs to their host and put the unique domains into a separate column named “Domain”.

Here’s what it should look like once you’re done:

Excel with Linking From and Domain column

In the video example this left me with 327 prospects (down from 1,417).

From now on let’s call this Excel the “Primary Excel”, because this is the one you’ll be working in throughout the rest of the tutorial.

Now it’s time to check the Trust Flow of the root domains.

Why do you also need to check the Trust Flow of the root domains?

Because even if a URL has high Trust Flow, it DOES NOT mean the entire domain is trustworthy.

That’s why you MUST also check the root domain’s Trust Flow to catch the sites that slipped through the net and remove them from your list of prospects.

How to check the Trust Flow of the root domains

Copy the first 150 root domains from your Excel.

Why 150?

Because the Bulk Backlink Checker tool you’ll run them through in the next step can process a maximum of 150 URLs at a time.

This tool is in Majestic SEO > Tools > Bulk Backlinks:

Majestic SEO Tools Bulk Backlinks

Paste the URLs into the Bulk Backlink Checker and click the Check Backlink Counts button:

Check Backlink Counts

Download the report, copy these 3 columns: Item, RefDomains and TrustFlow, and paste into the Primary Excel:

Paste in the Item, RefDomains and TrustFlow

Rename the Item column, “Domain” and repeat the process for each remaining block of 150 domains.

Select all and sort by Trust Flow (Largest to Smallest):

Sort Domains by TrustFlow

Then remove anything below Trust Flow 9 or 10:

Remove anything below Trust Flow 9

(This condensed my list of prospects from 327 to 305).

Finally, delete domains not worth contacting, e.g. Wikipedia, competitors, sites with less referring domains, etc.

This will leave you with much less prospects (151 in my case), but only quality, relevant sites:

Less prospects but only quality domains

You can now remove the RefDomains and TrustFlow columns from the Excel.

I add a Link Tag to keep track of my prospects later in BuzzStream. (This is a Custom Field I created in BuzzStream to keep track of each set of prospects I upload):

I add a link tag to sort my prospects

Email outreach with BuzzStream

You are now ready to begin outreach with BuzzStream!

Login and create a new project for the post you’re building links to:

Add a new project

Name your project:

Step 1 set up a project

And enter the URL of the page you’re building links to:

I am building links to

Upload your list of prospects to the project via the Link Monitoring tab:

Import links from an existing file

When you upload the file, make sure the data fields match up correctly:

check those data fields match up

Whilst BuzzStream is scraping contact details from those sites, you can create an email template for outreach:

Create a template

Use the [ul:Linking From] field:

add the linking from field to the template

By the time you’ve finished creating your email template BuzzStream should have finished scraping those contact details!

Sort by discovered contact info and select all the people BuzzStream found emails for so you can begin outreach IMMEDIATELY:

select contacts after sorting by discovered contact info

(Naturally, for the remaining contacts BuzzStream couldn’t find emails for you’ll either need to visit those sites yourself or outsource the research to someone else).

Click “Start Outreach” and choose the email template you just created:

choose template and start outreach

The [ul:LinkingFrom] field should now be replaced with the correct URL:

the linking from field has been correctly replaced

You can schedule your emails for later or send now:

confirm to send the emails at a specific time

The Result?

After just sending 4 emails I received this reply:

Link Confirmation

Which was a VERY nice link on a PR4 page:

Link on a PR4 page

And that’s my process for expired domain link building! I hope it helps you create your own efficient routine!

I just wanted to share with you the exact way I build links using expired domains because this is one of the main methods I’ve been using to build a ton of links to my new niche site and take my traffic from 220 visits a day to over 500 a day in less than a month:

220 to 550 Visits a Day in One Month

I’d like to give a big shout out to Brian Dean of Backlinko for introducing me to link building with expired domains in his post about SEO for Ecommerce, also to Aaron Hawkins who taught how to get the most out of Majestic SEO and most importantly to Matthew Woodward for his EPIC guide on how to create and optimize YouTube videos!

Here’s a recap of the tools I used in the tutorial:

And if you’re looking for more KICK ASS resources on expired domain link building be sure to check these posts out:

Other Rocking Resources

Wrapping it up

Leveraging expired domains to build links is hands down one of the most effective link building techniques out there!

It took me a hell of a lot of time to learn Illustrator, iMovie, Powerpoint, video editing and put this whole damn thing together, so please do share if you liked it :)

Tweet: Catholic School or Plastic Surgery? Expired Domain Link Building: http://ctt.ec/Lcyfc+

Also do make sure you subscribe to my brand spanking new YouTube Channel: Clambr Up to get more over the shoulder videos just like this one!

I hope you enjoyed this tutorial and if you have any questions about expired domain link building, or a suggestion for my next video please leave them in the comments below.

The post Catholic School or Plastic Surgery? Expired Domain Link Building appeared first on clambr.

Source: web directory

500 Visits a Day and Ranking Fast
I LOVE a challenge.

That’s why I chose to build an authority site in one of the most competitive and risqué self-help niches out there.

And set myself a goal to turn it into a $9K/pm authority site in just 90 days!

It has now been 147 days since the site went live on 17 Dec, 2013.

Is it earning $9K/pm yet?

Not quite yet, but if we’re talking traffic I’m excited to say that after 3 months of failing to build any serious traction to the site…

…it is finally happening!

Despite the niche being dominated by authoritative “rank-hogs” like Wikipedia, Huffington Post, Men’s Health and YouTube, (because no-one else can get quality links to their site), I’ve found a way to outrank everyone.

And FAST!

In just one month I’ve increased the site’s traffic from 220 visitors a day to 500+ and climbing:

220 to 550 Visits a Day in One Month

…am on track to rank #1 for the most sought after keyword in the niche – a “how-to” keyword that gets over 8,100 exact searches per month:

On Track to Rank for 8100 Searches Per Month Keyword

And in the last week the site has made an average of $75 a day in ClickBank commissions! YAY!

Don’t get me wrong. Getting to this stage has NOT been easy.

I’ve experienced A LOT of failure along the way and today I’m going to share my experience with you.

Seriously, no matter how impossible a niche may seem there’s ALWAYS a way!

Choose a Tweet and click the bird to share!

Tweet: 500+ visits a day and growing FAST! Authority site case study: http://ctt.ec/pKP1k+ 500+ visits a day and ranking FAST! Authority site case study

Tweet: Learn how I turned 220 visitors a day into 500 a day in 30 days: http://ctt.ec/k3Zd2+ Learn how I turned 220 visitors a day into 500 a day in 30 days

First, I’m going to give you a short and sweet summary of everything that happened before we launched the site on 17 Dec 2013.

Oh and make sure you read on, because I’ve got an exciting announcement at the end!

Building an Authority Site from the Ground Up

In October last year I left China shortly after making 50 panda costumes to promote BA’s new Chengdu flight…

Pandas for BA

…flew to a secret location (with my brother and biz partner) in the French Alps…

Chengdu Plane

…and announced my mission to build a $9K/pm authority site in just 90 days!

It was a pretty unrealistic target but we went for it!

It took us 2 months and 1 day to choose a niche we could dominate, research it, mine for content holes, write 16 blog posts, create 2 infographics, plan our attack (with viral carrots), build the site and create a gigantic black book of contacts to email on the day of the launch!

With everything ready to go, on 17 December 2013 the site went live.

Did we launch with a BANG?

No.

Launch day was a DISASTER!

I’d spent three days writing and scheduling 1500 targeted emails to promote each of the 16 posts.

These 16 posts included 4 power pages, 2 of which were important infographics.

After sending just 200 of the 1500 emails, I received an email from Google Apps saying my email account had been blocked for 24 hours because of spam.

The remaining 1300 emails I’d scheduled NEVER reached their recipients and were sucked into a black hole :(

Since the success of the launch all hinged on email outreach, as you can probably guess, the launch tanked.

The only thing I had to fall back on was Facebook promoted posts and our friends sharing the blog.

Imagine how crushing it it felt after working 18-hour days for 2 months to create a site that barely even caused a ripple when it launched?!

Traffic Only from Facebook

Lesson Learned: If you’re sending in bulk, make sure you use a server like SMTP to send your emails through different IPs. Also, be sure to use alias accounts and to not host those email accounts on Gmail!

Unfortunately we used Google Apps for all our email hosting and paid the price.

So don’t make the same mistake as we did to ensure your important emails get delivered!

How we picked ourselves up: the quiet before the storm

Following the failure of the launch, between December and early February I focussed on building links to the infographics and two other power pages whilst plotting the next move.

There was little chance of getting links from people within the niche, because as I explained above, NO-ONE links out in this niche (it’s VERY risqué and highly competitive).

For example, just the other day a fan of our site linked to us from a competitor’s forum. The link was taken down within hours.

So I tried to build links in adjacent markets.

But after sending hundreds of emails, I only managed to build a small handful of links, which had VERY little impact on traffic:

The Quiet Before the Storm

It was puzzling. The site had 4 AMAZING power pages yet no-one was interested in linking to them?!

So, I decided to do something I specialise in: an expert roundup.

Since no-one ever links out in the niche I thought the experts would jump at the chance to get a link on our site and came up with the Little Big Horn Strategy of Link Building.

The Little Big Horn Strategy is simple: publish TWO expert roundups parallel to one another and then create an infographic from the results.

The idea was that it would create content with huge viral potential and cause a Viral Tsunami.

It took some pretty hard grafting, but in total, 53 experts took part and the result was three epic power pages with huge viral potential.

Here’s what happened after the roundups went live:

Expert Roundups Viral Tsunami

YES, the posts brought in a ton of traffic, but these waves are not impressive at all.

When you consider the fact these were two MASSIVE expert roundups launched at the same time these results are VERY disappointing!

And don’t get me wrong, I didn’t just sit back and expect the experts to share. I sent HUNDREDS of targeted emails, paid for Facebook promoted posts and even two press releases.

In fact, the ONLY reason these waves of traffic reached the levels they did was because they were manipulated by me.

The first wave only grew so large after I asked one of the experts to share a link to the roundup on Reddit. I then paid a couple of people on Fiverr to upvote the hell out of it!

Reddit referrals to niche site in 7 days

I did the exact same thing to create the second wave, except this time I had to pay a Redditor to submit the link, because no-one else would!

So, after the Reddit traffic died down only 4/53 of the experts posted a link to the posts on their blogs/Facebook pages. That was it.

The two roundups and infographic between them, only generated a total of 150 Facebook Likes and about 70 Tweets. Ouch.

Yes, traffic saw a small increase to 150 visits a day and I at least had 3 AMAZING new power pages to promote, but seriously, the roundups should have done a lot better.

It just didn’t make any sense?! No-one was sharing?!

And then it hit me.

After scratching my head and emailing back and forth with one of the experts I finally got to the root of the problem.

The brand name was UN-SHAREABLE.

I asked some friends to tell me the brutal truth and they said the exact same thing: “Yeah, you wouldn’t want your friends seeing it on Facebook. Sorry :S”

Well thanks for telling me guys!

So what did I do?

I accepted we’d failed on the branding, bought a new domain name and rebranded. (This was March 20th).

Thankfully we didn’t lose any organic traffic over the whole domain name change fiasco (thanks to my mate Aaron Hawkins who walked me through the whole thing) and on April 10th I was itching to start link building again!

With the new brand in the bag I held my breath and commenced email outreach!

Only this time…

After just a few hours of outreach with the new brand name I noticed an INSTANT change in the way people responded.

It turned out branding was EVERYTHING.

Within days I had managed to land a link on a competitor’s home page widget:

Continue Your Education

And three highly contextual links on three very relevant pages (all strangely PR3).

I kept reaching out, building links…

…and took two of the power pages (one roundup and one list post) from Google’s third page, to page one in less than two weeks!

Then, in a matter of days, bit by bit I watched the two power pages slowly but surely clambr up the rankings.

I’m pretty confident Google is rewarding our best pages for average time spent on page:

Average Time on Page is a HUGE Ranking Factor

Because even after I STOPPED building links the power pages continued to rise up the rankings.

You see, once you get an unbeatable resource on Google’s first page, if people spend longer reading it, Google will reward it with rank:

Clambering Up Google Fast

Well that’s what I think anyway ;)

The site is continuing to rise up Google FAST and I’m confident when I update you on its progress in a month or two’s time I’ll have smashed through the 1000 daily visits mark!

IMPORTANT: I’m going to share the EXACT techniques I used to rank the site in my next post so make sure you don’t miss out by signing up below!

But how much is it making?!

Sales have only just started picking up so I’m going to wait a while before sharing exact figures.

But now it’s ranking for some pretty decent keywords I’ll be able to focus more of my time on CRO and ranking some of the commercial intent keywords higher.

The reason the site is only making an average of $75 a day at present is because the power page keywords are NOT money/product/review keywords with commercial intent.

Luckily though, two of the product review posts are balancing between Google’s first and second page in #10 and #11 place:

Product Keywords

So I’m hoping to rank these by pumping more links to the power pages and filtering that link juice through to them.

A rising tide lifts all boats!

Hopefully, when I come back with an update in a month’s time we’ll see these review posts a little higher in the SERPs.

So what can you learn from this?

Don’t be afraid to fail.

Be persistent.

And NEVER give up.

Exciting Announcement!

Sure, we’ve still got a LONG way to go and working on the site’s conversion rate optimisation is the next priority!

Before the announcement, please Tweet this post if you enjoyed it:

Tweet: 500+ visits a day and growing FAST! Authority site case study: http://ctt.ec/pKP1k+ 500+ visits a day and ranking FAST! Authority site case study

Tweet: Learn how I turned 220 visitors a day into 500 a day in 30 days: http://ctt.ec/k3Zd2+ Learn how I turned 220 visitors a day into 500 a day in 30 days

And now for the announcement…

Next week I’m going to be releasing the first in a series of “over the shoulder” video tutorials where I’ll be building backlinks to one of my niche sites.

It’ll be completely open book and we’re going to cover a HUGE range of broken link building strategies in step by step walkthrough style!

I recently spent a week with the link building team at Distinctly Digital in London perfecting my methods for this video series, so a BIG shoutout and thank you to Aaron, Dan, Jon and Tom for an amazing experience!

Excited?

Make sure you sign up using the box below and I’ll see you soon!

Post image credits: Pandas in plane via ChinaDailyAsia.com and Panda plane on runway via BusinessTraveller.com.

Are you struggling to rank your authority site? Leave your questions in the comments below and I’ll do my best to help out!

The post 500+ Visits a Day and Ranking FAST: Authority Site Case Study appeared first on clambr.

Source: web directory

The Little Big Horn Strategy of Link Building

Are you in a niche that’s so damn competitive no one’s willing to link to you?

If so, the Little Big Horn strategy of link building might just be your answer.

Read on if you:

  • Are in a highly competitive niche
  • Struggle to get links from blogs within your niche
  • Want to outrank your competition quickly with white hat SEO
  • Want to know how to create a VIRAL TSUNAMI

This post is the latest update from my adventure to build a $9K/pm authority site and in it I’ll share how I’m using the Little Big Horn strategy of link building to get my new site shared by A-listers and create a Viral Tsunami.

If you read my last post Viral Carrots & Conversion Rabbit Holes you’ll know my aim was to make my new site go viral on launch day by promoting “viral carrots” (content that has potential to go viral) to the right people.

The goal was to attract links and shares from A-list bloggers both within and closely related to the niche.

Well on 17th December 2013, the site went live and I emailed a large chunk of the A-list bloggers from my little black book of 1000+ contacts.

But did they share it?

No.

Freight Train Out of Nowhere

Freight Train Out of Nowhere

To cut a long story short, the site failed to create the waves I hoped it would and like a freight train out of nowhere it hit me – this niche is going to be tougher than I thought.

Nevertheless, I was prepared for this and didn’t base my entire strategy on becoming the next best thing since BuzzFeed overnight.

I knew it was going to be a struggle to get links and shares from people within the niche, which is why I’m using the Little Big Horn strategy to make a stand and:

  • Get white hat links from A-listers
  • Outrank my competitors FAST

The Little Big Horn Strategy

In the movie, The Social Network, when Mark Zuckerberg and Eduardo Saverin meet Sean Parker for lunch they explain how they used the Little Big Horn Strategy to attract students from Baylor (a college that already had their own social network) to Facebook, by putting Facebook on the campuses of all the schools within 100 miles of Baylor first:

To implement the Little Big Horn strategy for a new site, you first need assets you can leverage to attract juicy white-hat links from beyond the constrictions of your niche, in adjacent markets.

This way, it doesn’t matter if people within your niche aren’t willing to share your stuff in the first few weeks because you can always get links elsewhere.

The Little Big Horn Strategy is split into two key phases:

Phase One – Get links and exposure from adjacent markets

Phase Two – Get A-listers to share your content

I’ve almost completed Phase One by leveraging a certain type of asset that attracts white-hat links on drip feed from adjacent markets.

Phase One: Leverage Infographics

Infographics make excellent link bait and if promoted the right way, attract a heap of traffic, attention and links.

For this reason I decided to invest in creating not one, but two epic infographics to promote the blog and build links for Phase One.

And these aren’t just any old infographics.

The subject matter is 100% original because I collected the data myself from a 20 question survey sent out to 100 people using Survey Monkey.

Once the data was in hand, I used Lucid Chart to map the flow of how I wanted the infographics to look to save money on infographic designer costs, which only came to USD225 per infographic (on PeoplePerHour.com).

Since the day of the site’s launch I have been submitting them to various infographic directories and reaching out to dozens of people in adjacent markets.

I’ve been implementing the tips from Brian Dean’s recent post on how to rank #1 with Guestographics.

He shared a strategy David Gross’ team from Inter Greater used to get their infographic way more attention than it would have if they’d only reached out to people within the niche.

As well as reaching out to a more diverse crowd of people, Brian also suggested you offer to write a unique introduction for each person – this way they’ll be more likely to share them, since you’ve made their job that much more easy.

I’ve done this and the response has been fantastic:

Offer to Write Unique Description for Infographic

Actually, because no-one in my niche is using infographics (but mainly use links from black hat SEO / grey hat SEO to rank) I’ve decided to invest in creating one new infographic every month, because after only 3 weeks of going live, the link juice from the infographics has helped our best money page rise up the SERP and appear on Google’s second page!

The funny thing is, that money page has NO external inbound links. So…how the heck is it ranking already?

A Rising Tide Lifts All Boats

I discovered that a rising tide lifts all boats when a couple of my older posts on clambr started ranking in the SERP after my expert roundup about the best SEO tools for link building went a little viral.

Its’ popularity and accumulated backlinks helped lift other posts in clambr’s harbour, especially this one: http://www.clambr.com/49-free-web-directories-for-building-backlinks/ which is now ranking for quite a few free directories based keywords:

Ranking for Free Directories

I never even built a single backlink to it.

But what I did do was improve clambr’s inner link structure by sending link juice from my “star” pieces of content, to other pieces of content on the site.

I’m doing the exact same thing for my new niche site.

I’ve made sure the current star pieces of content (my two infographics) are sending link juice to my most important money pages.

That’s why one of my best money pages is already appearing on Google’s second page.

Now comes the final push: create a Viral Tsunami that lifts all boats in the harbour.

Remember how when I first launched the site no A-listers would share my content?

Phase Two: Expert Roundups

Now that the site has built up a solid amount of white-hat backlinks and social proof from its’ unique infographics, it’s time to reach out to the A-listers again, only this time, they’ll be more likely to help out.

Why?

Because I’m going to be inviting them to take part in an expert roundup!

If you’ve visited clambr before, you’ll know I’m a bit of an expert at expert roundups ;)

Hell, it was thanks to my first expert roundup about link building tools that clambr got noticed in the first place!

Expert roundups are KICK ASS because they have a habit of going viral since the content is EPIC and the people involved usually share them like crazy which gets you a flood of attention and organic white-hat links:

Expert Roundups Get Tons of Backlinks and Social Shares

And if you choose your target keywords wisely, once the social shares and backlinks kick in, you should hit the first page of Google in no time at all:

Expert Roundups Rank on Google

YES – I strongly believe that social shares play a HUGE factor in ranking content.

And because I’m so confident in the results roundups create, I’d be nuts not to use an expert roundup as Phase Two of the Little Big Horn strategy of link building.

Even if a lot of the experts in my niche are still unwilling to get involved in a roundup, it doesn’t matter, because I’m going to:

  1. Reach out to lesser known experts in the niche who’ll be more up for getting involved (thanks to Matt Gratt from BuzzStream for suggesting this)
  2. Create a question that can be answered by experts outside my niche (not just those strictly confined to the niche)
  3. This will mean I have a larger list of people to reach out to and thus, ensure a greater amount of responses (quantity is key because the more people = the more shares & exposure)

So even if the A-listers don’t get involved the first time round, I’ve still accomplished the task of getting on their radar simply because I am asking for their expert opinion.

And when the roundups go viral, the experts who don’t take part will be swept up in the Viral Tsunami, visit my site and be GAGGING to get involved next time round.

But what the heck is a Viral Tsunami?

Viral Tsunami

Viral Tsunami

image via: deviantart.com

A Viral Tsunami is a wave of social shares so vast and wide, that A-listers and Authoritative news sites can’t do anything but get swept up in it.

This will then bring a Tsunami of visitors to your site, which you can then funnel down channels (links) leading to whatever other content you want lifted as it ploughs through.

To create a Viral Tsunami you need to merge two huge waves of traffic together, to create one gigantic wave.

To achieve this, you don’t just launch one expert roundup and promote it like crazy.

No.

You publish 2 expert roundups at the same time.

Imagine This X2

The expert roundups should also be on the same or similar topic so people involved in each roundup will be dying to see what the other group of experts said too.

Think about it.

If you and a friend were arrested on suspicion of vandalising a police car and then split up and interviewed in separate rooms you’d wish you could hear what your friend was saying about you right? Did he stick to the story you both agreed upon or did he rat you out? That’d drive you crazy right?!

Here’s some examples of how you could split groups up to pave the way for a Viral Tsunami:

Mommy Bloggers VS SEOs
Black Hats VS White Hats
Paleo Diets VS Vegetarian Diets
Strength Training VS Body Building
Men VS Women

Not only will this urge experts from each roundup to check out the other one, and share those too, but it will also:

  • Double your site’s exposure (because you can tap into the different variety of followers from each group of experts)
  • Increase each visitor’s time on site (great for SEO)
  • Allow you to direct waves of visitors to another fresh piece of content you want to rank (e.g. my money page stuck on Google’s second page)

But it gets better…

…As well as bouncing two expert roundups off each other, I’m also going to publish a unique infographic that compiles the data from both roundups to create an ultimate guide.

Imagine if you were one of the experts who’s answer contributed to the creation of an amazing and unique infographic?

You’d love it right? Because it would feel like your infographic.

In fact, you’d love it so much you’d share it like crazy and probably even publish it on your own blog.

So…this will in turn, give the infographic a huge chance of going viral, attract a ton of links and hopefully rank it for its own target keyword.

As part of my monetization strategy I’m also going to link to the money page I mentioned earlier in this post (the one that’s ranking on the second page of Google), because remember, a rising tide lifts all boats!

The impact of the Viral Tsunami should hopefully provide me with two expert roundups, one infographic and one money page that dominate the SERP.

In effect, this strategy could potentially kill 4 birds with 2 stones.

Think Viral Tsunamis ROCK? Click the bird to Tweet this:
“2 Expert Roundups + 1 Infographic = VIRAL TSUNAMI!” Tweet: 2 Expert Roundups + 1 Infographic = VIRAL TSUNAMI! http://ctt.ec/0A2im+ via @clambr

Rinse and Repeat.

I am confident the Little Big Horn strategy of link building will work like magic, which is why I’m going to create one new infographic and two new expert roundups every single month.

The monthly infographics and roundups will not only boost my chances of getting noticed by A-listers in the niche, but also by Authoritative news sites.

In fact, I have already been asked by two radio stations to let them know when the next infographic comes out:

Radio Stations Love Infographics

Focussing on being a consistent publishing house for special types of content will, in a nutshell: make your site known as a go-to place for something special and establish you as an authority.

Pat Flyn is known for his podcasts about generating an income online, Matthew Woodward is known for his internet marketing case studies and video tutorials and Neil Patel is known for being kind of a big deal.

My new site will become known for its unique monthly infographics and expert interviews, (something nobody else in the niche is doing).

Conclusion

If you just do what everyone else is doing, you won’t stand out and you won’t get noticed, let alone linked to from A-listers.

The Little Big Horn strategy of link building gives you a solid way to get exposure, white-hat links and rank your site quickly after you launch.

Like the Little Big Horn Strategy? Click the bird to Tweet this:
“The Little Big Horn Strategy of Link Building http://ctt.ec/qGWFE+” Tweet: The Little Big Horn Strategy of Link Building http://ctt.ec/qGWFE+ via @clambr

In my next post I’ll reveal exactly what happens when I implement Phase Two of the strategy (the expert roundups) for my new niche site and whether or not it creates the Viral Tsunami I’m banking on.

The email outreach has only just begun and the responses are already coming in:

First Response to Expert Roundup

Sign up to updates below if you want to see what happens, oh and if you love posts about link building check out the 3 Link Building Tools 55 SEO Experts Cannot Live Without here.

I hope you enjoyed this post and if you liked it be sure to give it a share! Do you plan to use the Little Big Horn strategy of link building in your niche?

The post The Little Big Horn Strategy of Link Building appeared first on clambr.

Source: web directory

The Little Big Horn Strategy of Link Building

Are you in a niche that’s so damn competitive no one’s willing to link to you?

If so, the Little Big Horn strategy of link building might just be your answer.

Read on if you:

  • Are in a highly competitive niche
  • Struggle to get links from blogs within your niche
  • Want to outrank your competition quickly with white hat SEO
  • Want to know how to create a VIRAL TSUNAMI

This post is the latest update from my adventure to build a $9K/pm authority site and in it I’ll share how I’m using the Little Big Horn strategy of link building to get my new site shared by A-listers and create a Viral Tsunami.

If you read my last post Viral Carrots & Conversion Rabbit Holes you’ll know my aim was to make my new site go viral on launch day by promoting “viral carrots” (content that has potential to go viral) to the right people.

The goal was to attract links and shares from A-list bloggers both within and closely related to the niche.

Well on 17th December 2013, the site went live and I emailed a large chunk of the A-list bloggers from my little black book of 1000+ contacts.

But did they share it?

No.

Freight Train Out of Nowhere

Freight Train Out of Nowhere

To cut a long story short, the site failed to create the waves I hoped it would and like a freight train out of nowhere it hit me – this niche is going to be tougher than I thought.

Nevertheless, I was prepared for this and didn’t base my entire strategy on becoming the next best thing since BuzzFeed overnight.

I knew it was going to be a struggle to get links and shares from people within the niche, which is why I’m using the Little Big Horn strategy to make a stand and:

  • Get white hat links from A-listers
  • Outrank my competitors FAST

The Little Big Horn Strategy

In the movie, The Social Network, when Mark Zuckerberg and Eduardo Saverin meet Sean Parker for lunch they explain how they used the Little Big Horn Strategy to attract students from Baylor (a college that already had their own social network) to Facebook, by putting Facebook on the campuses of all the schools within 100 miles of Baylor first:

To implement the Little Big Horn strategy for a new site, you first need assets you can leverage to attract juicy white-hat links from beyond the constrictions of your niche, in adjacent markets.

This way, it doesn’t matter if people within your niche aren’t willing to share your stuff in the first few weeks because you can always get links elsewhere.

The Little Big Horn Strategy is split into two key phases:

Phase One – Get links and exposure from adjacent markets

Phase Two – Get A-listers to share your content

I’ve almost completed Phase One by leveraging a certain type of asset that attracts white-hat links on drip feed from adjacent markets.

Phase One: Leverage Infographics

Infographics make excellent link bait and if promoted the right way, attract a heap of traffic, attention and links.

For this reason I decided to invest in creating not one, but two epic infographics to promote the blog and build links for Phase One.

And these aren’t just any old infographics.

The subject matter is 100% original because I collected the data myself from a 20 question survey sent out to 100 people using Survey Monkey.

Once the data was in hand, I used Lucid Chart to map the flow of how I wanted the infographics to look to save money on infographic designer costs, which only came to USD225 per infographic (on PeoplePerHour.com).

Since the day of the site’s launch I have been submitting them to various infographic directories and reaching out to dozens of people in adjacent markets.

I’ve been implementing the tips from Brian Dean’s recent post on how to rank #1 with Guestographics.

He shared a strategy David Gross’ team from Inter Greater used to get their infographic way more attention than it would have if they’d only reached out to people within the niche.

As well as reaching out to a more diverse crowd of people, Brian also suggested you offer to write a unique introduction for each person – this way they’ll be more likely to share them, since you’ve made their job that much more easy.

I’ve done this and the response has been fantastic:

Offer to Write Unique Description for Infographic

Actually, because no-one in my niche is using infographics (but mainly use links from black hat SEO / grey hat SEO to rank) I’ve decided to invest in creating one new infographic every month, because after only 3 weeks of going live, the link juice from the infographics has helped our best money page rise up the SERP and appear on Google’s second page!

The funny thing is, that money page has NO external inbound links. So…how the heck is it ranking already?

A Rising Tide Lifts All Boats

I discovered that a rising tide lifts all boats when a couple of my older posts on clambr started ranking in the SERP after my expert roundup about the best SEO tools for link building went a little viral.

Its’ popularity and accumulated backlinks helped lift other posts in clambr’s harbour, especially this one: http://www.clambr.com/49-free-web-directories-for-building-backlinks/ which is now ranking for quite a few free directories based keywords:

Ranking for Free Directories

I never even built a single backlink to it.

But what I did do was improve clambr’s inner link structure by sending link juice from my “star” pieces of content, to other pieces of content on the site.

I’m doing the exact same thing for my new niche site.

I’ve made sure the current star pieces of content (my two infographics) are sending link juice to my most important money pages.

That’s why one of my best money pages is already appearing on Google’s second page.

Now comes the final push: create a Viral Tsunami that lifts all boats in the harbour.

Remember how when I first launched the site no A-listers would share my content?

Phase Two: Expert Roundups

Now that the site has built up a solid amount of white-hat backlinks and social proof from its’ unique infographics, it’s time to reach out to the A-listers again, only this time, they’ll be more likely to help out.

Why?

Because I’m going to be inviting them to take part in an expert roundup!

If you’ve visited clambr before, you’ll know I’m a bit of an expert at expert roundups ;)

Hell, it was thanks to my first expert roundup about link building tools that clambr got noticed in the first place!

Expert roundups are KICK ASS because they have a habit of going viral since the content is EPIC and the people involved usually share them like crazy which gets you a flood of attention and organic white-hat links:

Expert Roundups Get Tons of Backlinks and Social Shares

And if you choose your target keywords wisely, once the social shares and backlinks kick in, you should hit the first page of Google in no time at all:

Expert Roundups Rank on Google

YES – I strongly believe that social shares play a HUGE factor in ranking content.

And because I’m so confident in the results roundups create, I’d be nuts not to use an expert roundup as Phase Two of the Little Big Horn strategy of link building.

Even if a lot of the experts in my niche are still unwilling to get involved in a roundup, it doesn’t matter, because I’m going to:

  1. Reach out to lesser known experts in the niche who’ll be more up for getting involved (thanks to Matt Gratt from BuzzStream for suggesting this)
  2. Create a question that can be answered by experts outside my niche (not just those strictly confined to the niche)
  3. This will mean I have a larger list of people to reach out to and thus, ensure a greater amount of responses (quantity is key because the more people = the more shares & exposure)

So even if the A-listers don’t get involved the first time round, I’ve still accomplished the task of getting on their radar simply because I am asking for their expert opinion.

And when the roundups go viral, the experts who don’t take part will be swept up in the Viral Tsunami, visit my site and be GAGGING to get involved next time round.

But what the heck is a Viral Tsunami?

Viral Tsunami

Viral Tsunami

image via: deviantart.com

A Viral Tsunami is a wave of social shares so vast and wide, that A-listers and Authoritative news sites can’t do anything but get swept up in it.

This will then bring a Tsunami of visitors to your site, which you can then funnel down channels (links) leading to whatever other content you want lifted as it ploughs through.

To create a Viral Tsunami you need to merge two huge waves of traffic together, to create one gigantic wave.

To achieve this, you don’t just launch one expert roundup and promote it like crazy.

No.

You publish 2 expert roundups at the same time.

Imagine This X2

The expert roundups should also be on the same or similar topic so people involved in each roundup will be dying to see what the other group of experts said too.

Think about it.

If you and a friend were arrested on suspicion of vandalising a police car and then split up and interviewed in separate rooms you’d wish you could hear what your friend was saying about you right? Did he stick to the story you both agreed upon or did he rat you out? That’d drive you crazy right?!

Here’s some examples of how you could split groups up to pave the way for a Viral Tsunami:

Mommy Bloggers VS SEOs
Black Hats VS White Hats
Paleo Diets VS Vegetarian Diets
Strength Training VS Body Building
Men VS Women

Not only will this urge experts from each roundup to check out the other one, and share those too, but it will also:

  • Double your site’s exposure (because you can tap into the different variety of followers from each group of experts)
  • Increase each visitor’s time on site (great for SEO)
  • Allow you to direct waves of visitors to another fresh piece of content you want to rank (e.g. my money page stuck on Google’s second page)

But it gets better…

…As well as bouncing two expert roundups off each other, I’m also going to publish a unique infographic that compiles the data from both roundups to create an ultimate guide.

Imagine if you were one of the experts who’s answer contributed to the creation of an amazing and unique infographic?

You’d love it right? Because it would feel like your infographic.

In fact, you’d love it so much you’d share it like crazy and probably even publish it on your own blog.

So…this will in turn, give the infographic a huge chance of going viral, attract a ton of links and hopefully rank it for its own target keyword.

As part of my monetization strategy I’m also going to link to the money page I mentioned earlier in this post (the one that’s ranking on the second page of Google), because remember, a rising tide lifts all boats!

The impact of the Viral Tsunami should hopefully provide me with two expert roundups, one infographic and one money page that dominate the SERP.

In effect, this strategy could potentially kill 4 birds with 2 stones.

Think Viral Tsunamis ROCK? Click the bird to Tweet this:
“2 Expert Roundups + 1 Infographic = VIRAL TSUNAMI!” Tweet: 2 Expert Roundups + 1 Infographic = VIRAL TSUNAMI! http://ctt.ec/0A2im+ via @clambr

Rinse and Repeat.

I am confident the Little Big Horn strategy of link building will work like magic, which is why I’m going to create one new infographic and two new expert roundups every single month.

The monthly infographics and roundups will not only boost my chances of getting noticed by A-listers in the niche, but also by Authoritative news sites.

In fact, I have already been asked by two radio stations to let them know when the next infographic comes out:

Radio Stations Love Infographics

Focussing on being a consistent publishing house for special types of content will, in a nutshell: make your site known as a go-to place for something special and establish you as an authority.

Pat Flyn is known for his podcasts about generating an income online, Matthew Woodward is known for his internet marketing case studies and video tutorials and Neil Patel is known for being kind of a big deal.

My new site will become known for its unique monthly infographics and expert interviews, (something nobody else in the niche is doing).

Conclusion

If you just do what everyone else is doing, you won’t stand out and you won’t get noticed, let alone linked to from A-listers.

The Little Big Horn strategy of link building gives you a solid way to get exposure, white-hat links and rank your site quickly after you launch.

Like the Little Big Horn Strategy? Click the bird to Tweet this:
“The Little Big Horn Strategy of Link Building http://ctt.ec/qGWFE+” Tweet: The Little Big Horn Strategy of Link Building http://ctt.ec/qGWFE+ via @clambr

In my next post I’ll reveal exactly what happens when I implement Phase Two of the strategy (the expert roundups) for my new niche site and whether or not it creates the Viral Tsunami I’m banking on.

The email outreach has only just begun and the responses are already coming in:

First Response to Expert Roundup

Sign up to updates below if you want to see what happens, oh and if you love posts about link building check out the 3 Link Building Tools 55 SEO Experts Cannot Live Without here.

I hope you enjoyed this post and if you liked it be sure to give it a share! Do you plan to use the Little Big Horn strategy of link building in your niche?

The post The Little Big Horn Strategy of Link Building appeared first on clambr.

Source: web directory

How to Promote Your Blog With 3 Just 3 Tools

Think you need dozens of tools to promote your blog? Think again.

In this post you’ll discover how to promote your blog with just 3!

Whether you’re a blogging newbie on a tight budget, or an internet superstar living it up in the cloud, we can all relate to that one scary thing – how overwhelming blogging is when you first start out.

Since the web is rife with biased reviews and conflicting information, this post was made to give blogging newbies a straight up answer to one of the most important questions we all face from the get go:

“How do I promote my blog?”

To answer this question, I asked dozens of expert bloggers, affiliate marketers and SEOs to reveal what you really need to promote your blog by asking them a simple question:

“If you could only use 3 tools to promote your blog which 3 would you choose?”

So without further ado, here are the tools the experts highly recommend you use:

Favourite Blog Marketing Tools (as voted by 50 53 experts!)
#1 AWeber – 18 votes
#2 BuzzStream & HootSuite tied with 10 votes
#3 Twitter – 9 votes
#4 Facebook & Google Analytics tied with 7 votes
#5 MailChimp – 6 votes
#6 Buffer – 5 votes
#7 Blog Engage – 4 votes
#8 iTunes, Triberr, Viral Content Buzz & Wistia tied with 3 votes
#9 Constant Contact, BuzzBundle, Digg Digg, Followerwonk, Google Plus, Topsy & WordPress tied with 2 votes

BuzzStream, voted #2 best tool for promoting your blog, was also voted the #1 tool for link building here.

Read on to discover each expert’s favourite 3 tools along with their awesome tips on how to use them! You can either skip to your favourite expert using these quick links or grab a coffee, get comfortable and commence scrolling!

Adam Connell, Amal Rafeeq, Amy Lynn Andrews
Bill Sebald, Brandon Gaille, Brian Belfitt, Brian Dean
Caleb Wojcik, Chris Dyson
Daniel Scocco, Danny Brown
Gerald Weber, Gianluca Fiorelli, Gregory Ciotti
Hector Cuevas
Ian Lurie, Ms Ileane Smith
James Norquay, Jason Acidre, John Paul Aguiar, Jonha Revesencio, Julie Joyce, Justin Germino
Kane Jamison, Kristi Hines
Larry Kim, Linda Bustos, Lisa Irby, Lisa Mysers, Loz James, Lyndon Antcliff
Mark Trueman, Matt Gratt, Matthew Woodward, Mauro D’Andrea, Megan Dougherty, Miguel Salcido, Mike King, Mike Stelzner
Nathan Whitaker, Neil Patel, Nicole Beckett
Pat Flynn, Perry Stevens, Peter Attia
Rohit Palit
Sanket Patel, Shane Melaugh, Sté Kerwer
Tom Ewer
Venchito Tampon
Zac Johnson

How To Promote Your Blog with Just 3 Tools

Responses listed in the order they were received in:

Chris Dyson – TripleSEO Chris Dyson

If I had the budget for only 3 tools to start promoting my blog all over again…

1. MailChimp – you’ll hear it over a million times from the biggest and best internet marketers but the money is all in your mailing list. Every blog you start should have some way of capturing leads to move visitors down your sales funnel, I hope you have thought about your monetisation strategy before you start your blog!

The reason I would choose Mailchimp over AWeber especially as a beginner is that their free-plan allows you to have up to 2,000 members for free.

Sadly on the free plan that means you can’t setup an autoresponder but if you are just starting it out a free mailing list allows you to test your strategy without additional overheads.

2. BuzzStream – I’ve actually only just started using BuzzStream – shocking I know – but their basic plan is more than sufficient to get you started. There are other CRM’s on the market but for a complete n00b BuzzStream is easy to pick up and will help you to keep in touch with all the power users in your niche easily.

Building a network of people who can amplify your content in what ever way, shape or form is a must.

3. Trello – this might surprise some people but having a work flow in place really helps you to stay focused and on task.

Most bloggers have a day job or a business and their blog is either a hobby or future income source. Trello is free to use and means that when you have a couple of hours to work on your blog you can tick off the tasks and/or add some new tasks.

As your blog grows you might want to outsource smaller tasks e.g. basic maintenance such as checking for broken links, to VA’s so having a process management tool in place will make life easier here.

Gianluca Fiorelli – ILoveSEO Gianluca Fiorelli

Sincerely, I don’t use a real set of tools for promoting my own site :)

As a first answer I’d say: Twitter.

Twitter, in fact, has become by any means the best tool for promoting my site, which is strongly bound to my own personal brand.

Therefore, I use tools like Followerwonk and Simply Measured for deep analysis of my (and “competitors”) Twitter follower base.

Essential, then, is Rapportive, for discovering the emails of the people I want to contact. BuzzStream surely is of great help, even though I use it for more complex link building campaigns.

Then, being me quite present in our Industry spaces, I tend to be mentioned, therefore using tools like Mention, the Moz’s Fresh Web Explorer or Topsy is of great help for discovering those mentions and so, eventually, reclaiming for a link while thanking for citing me.

Quite different is when I work on client’s site. In that case, Buzzstream, Buffer (coupled with Bitly) and Followerwonk/Simply Measured are my basic set of tools.

Lyndon Antcliff – Cornwall SEO Lyndon Antcliff

My choice is:

Twitter
Email
Telephone

Those three things are the only things I need to do business, other tools I use are of use, but not essential.

Neil Patel – Quick Sprout Neil Patel

None… I just need social networks.

Twitter, Facebook, Google Plus.

Zac Johnson – Zac Johnson Zac Johnson

If I could only choose three tools to use to promote ZacJohnson.com, I would focus on the following:

AWeber / Constant Contact / MailChimp – It doesn’t matter who you are using as a mailing host provider, as long as you are collecting their email. The majority of people will leave your site and never come back. Getting them to join your mailing list is the best way to monetize your blog and brand for long term results.

Twiends – Twitter and social networking is massive. Twiends can help you grow your following fast while also eliminating foreign traffic and bots. Free and premium services available.

PopUp Domination / OptinMonster – Two great tools for building pop up forms on your blog to get people to take immediate action and join your mailing list. They are annoying on the first visit, but they work extremely well.

Miguel Salcido – Professional SEO Consultant Miguel Salcido

1. Cision’s media database, to find and contact key influencers and journalists.

2. BuzzStream, to find bloggers and other contacts in my niche. But also to help manage ALL of my contacts. This tool is great for contact management.

3. Moz Analytics, because this tool comes with full access to Open Site Explorer, Fresh Web Explorer, and more. Plus all the benefits of the analytics tool like ranking reports, on-page SEO tools, social media tools, etc.

I think that with these three tools one could really build up an online presence and could generate a ton of earned traffic, which would include organic search, social and referral traffic. Of course the tool is only as good as the user and you would need to come up with creative content ideas and story ideas to pitch influencers with in order for this to work.

Nicole Beckett – Premier Content Source Nicole Beckett

The first tool I’d choose is a WordPress blog. It’s easy to get everything setup, and anytime you want to make changes/add something, all you have to do is search for the right plugin. Even for a non-techie like me, it’s easy to have a good-looking, well-functioning way to interact with my target audience anytime I want. (And, since it’s connected right to my domain, I get “credit” from Google for fresh content every time I post something new on it.)

The next tool I would choose is Google Analytics. Yes, there are better tools out there, and Google definitely angered alot of people (including myself!) by listing “not provided” in the keyword column. However, it’s free and easy to check every day. I like to have a general idea of where my traffic is coming from, and Analytics gives me that. (I also check my Bluehost control panel to get some additional visitor info.) I’ve found more guest blogging opportunities that way (for example, if a site I’ve never heard of picks up one of my articles, I know they’re interested in my niche, so I can offer them future posts).

I think that’s about it for tools. I don’t use anything to automate/manage my social media profiles. Personally, I like to handle Twitter, Google+, etc. myself to give my profiles a “personal” touch. I used AWeber when I first got into business (and liked it). I would have happily stuck with it, but I discovered that people weren’t all that interested in a content writing newsletter. Instead of learning how to write better, they simply wanted to hire me to do the work for them! :) In other niches, though, Aweber would be a gold mine.

Kane Jamison – Content Harmony Kane Jamison

OK – if I was just starting out and launching ContentHarmony.com from scratch, I wouldn’t pay for any tools. Tools are meant to speed up a process, and if you’re just starting out you probably don’t have a process OR a large budget to speed up your nonexistent process.

I’d invest whatever promotional money I had into an expense account and start meeting people in the industry for beer or coffee. I’d spend the rest of the time creating content that’s formatted differently from everything else getting published in the industry, and preferably write about new topics and especially tactics that haven’t been covered well.

With that said, a free MailChimp account, a free Meetup.com account, and a handful of free Ubersuggest queries can keep you going a long time when it comes to promoting, networking, and creating content.

Gregory Ciotti – Sparring Mind Gregory Ciotti

If I were somehow forced to only use 3 tools to promote Sparring Mind, they would definitely be the following:

1. AWeber: I’ve often considered turning my blogs into ‘newsletter only’ content; that’s how confident I am in email. There are many, many options here, but AWeber makes a great product for email marketing, and their team is great!

2. Yesware: I send a lot of email, and although Yesware is ‘Email for Salespeople’, when I’m promoting my content I’m really selling in a way. The features you get are a must for email aficionados who dabble in self-promotion. ;)

3. FollowUp.cc: Staying in touch with people is one of the best ways to grow a blog. Although networking should be natural, it be nice to get a little nudge as a reminder to check in with someone, and FollowUp.cc allows you to do just that.

Adam Connell – Blogging Wizard Adam Connell

1. Triberr – I get an incredible amount of social engagement on my blog and part of that is thanks to Triberr, it allows me to join tribes of bloggers that are interested in the same things as me and create tribes too. When I become a member in a tribe it means that my blogs content goes through to the ‘Tribal streams’ of the other bloggers in that tribe putting it right in front of them ready to share. The great thing is that Triberr is full of social media influencers and highly engaged users that are more likely to share across multiple platforms and comment on your content. This has helped me scale social engagement and traffic. I wrote a guide on how some of the advanced features work here. What the creators of Triberr (Dan & Dino) have done for bloggers and social media fanatics has simply incredible and most importantly – it gets results.

2. SEM Rush – SEO is my specialty and so I have been using SEM Rush for a good while now, it helps me not only get the competitive edge but also figure out topic ideas that will actually get traffic.

3. Social Oomph – While I am a huge fan of Buffer and Hootsuite, they just don’t allow scheduling at the type of scale that Social Oomph does. I upload a text file of my most popular/evergreen blog posts and run them through the tool every so often to keep people coming back to my older blog posts. I can tweak these updates so they go out at reasonable times. I talked at more detail about this in a recent review but the set of features is mind blowing. Social Oomph supports all the major social networks (apart from Google+, but it’s a similar story with most tools), unlimited accounts, account delegation, in depth analytics and powerful scheduling functionality. It is a paid tool and works out around $26 per month but the amount of time it saves more than makes up for it. Referrals from Twitter increased around 150% when I started using Social Oomph.

Bill Sebald – Greenlane SEO Bill Sebald

I’d use Twitter (Tweetdeck still works for me, though really like Meshfire too). BuzzStream is on the list for finding, connecting with prospects, and organizing 1:1 promotions. I would (and do) use Adwords as well. If I had a fourth choice, I’d probably add Wistia.

Mike Stelzner – Social Media Examiner Mike Stelzner

Digg Digg, Aweber and Facebook like box

 

 

Ian Lurie – Portent Ian Lurie

HootSuite: Versatile as heck, lets me collect Tweets, Facebook posts and RSS feeds, and create streams based on searches. I can’t live without it, now.

MailChimp: Great for fast e-mail campaigns, and easy to hand off to clients because it’s so easy to use.

Radian6: As close as you’ll get to social media omniscience.

Loz James – Content Champion Loz James

My answer really ties in to the three platforms I’ve had most success with – so they aren’t strictly tools but they have done the most to drive traffic to my blog.

The first would be Twitter. I’m a relative newcomer to Twitter but it’s been a revelation to me in terms of how responsive and targeted the visitors can be. There’s some really creative ways to use Twitter, and despite having had some success with it, I feel like I’ve only just scratched the surface.

The second is AWeber and direct emails. Having a mailing list and a lead magnet is obviously a must – but I’m also getting a fantastic response from directly emailing influential people in my niche to create roundup posts – just as you are doing with this one. You can’t just do it blind though, there’s lots of research that goes into the process first. I learned this following your example and Brian Dean’s advice over at Backlinko.

The third part of my answer has to be podcasting. I know this is cheating a bit, but the tools of interest here are mainly iTunes, Stitcher Radio and Libsyn. I learned about podcasting from Pat Flynn at Smart Passive Income and John Lee Dumas at Entrepreneur on Fire. I now get as much traffic to my podcast as I do to my blog – and this platform is actually so successful I’ve even thought about making Content Champion just a podcast, as this single source is where I get most of my visitors from.

Pat Flynn – Smart Passive Income Pat Flynn

These are all free tools that I use to promote the SPI brand. They work better than anything else out there for promotional purposes:

iTunes for my podcast, YouTube for my YouTube channel, and LeadPages.

Shane Melaugh – IM Impact Shane Melaugh

Infusionsoft, Hootsuite and Wistia

Infusionsoft happens to be what I use for email marketing, but any email marketing tool would do. Email is one of my most important channels. It’s where all of my most engaged and most enthusiastic readers and customers come from.

HootSuite, because that’s what I use for what little social media activity I add to my promotions.

Wistia isn’t strictly a promotion tool, but videos are extremely important for my business and Wistia takes care of all the video encoding and delivery and all that stuff for me. This frees up my time to just focus on creating awesome products and awesome content.

Caleb Wojcik – The Sparkline Caleb Wojcik

Hmmm, three “tools”. I’d have to go with would be an email list provider (either AWeber or MailChimp), getting featured by other people on their blog or social media (not really a tool per say, more of a network), and spending more than five minutes on the headline so it spreads on its own.

Perry Stevens – www.IMAlwaysHappy2Help.com Perry Stevens

I’ve not done a lot of promotion of my site to date: IMAlwaysHappy2Help.com so mostly it’s been organic and accidental traffic that has found it through its content and on-page SEO. When I feel it has sufficient content on the site to be worth promoting more I’ll start with Facebook promoted ads to give it the kick start it deserves, targeting like minded people who value their freedom and work or want to work online.

The 3 tools I use to promote my side project/blog to date are my personal twitter account – follow me at: perrytheimp, a Facebook page, “Like” us at: https://www.facebook.com/HappyInternetLifestyle and BuzzStream.

Kristi Hines – Blog Post Promotion Kristi Hines

When I’m going to promote an important piece of content, I generally go with Viral Content Buzz for a boost in social sharing, Buffer to schedule posts to go out across different networks at the best times, and AWeber to get the attention of my mailing list. The latter seems to be the most effective in getting engagement in the form of comments, especially when I specifically ask people to come by and comment.

Lisa Irby – 2 Create a Website Lisa Irby

I would choose AWeber, HootSuite and Long Tail Pro. I know that Long Tail Pro is more of a research tool for indirect promotion and visibility in the search engines, but it was hard to come up with a 3rd.

I use a lot of management tools and plugins, but you just made me realize how I don’t really use a lot of “promotion” tools per say. :) LOL

 

Jason Acidre – Kaiserthesage Jason Acidre

If I can only use 3 tools to promote my blog, I think I’ll probably choose these:

Google Analytics – to determine which channels (traffic sources, sites, etc…) are driving the most visibility and conversions, so I can allocate more effort on them (since they are the ones proven to really work).

MailChimp – I’m currently using this for my email marketing campaigns, and so far so good. I’ve been really satisfied with their service.

HootSuite – I’ve been using Buffer for quite some time now, but for far more extensive campaigns, I’ll definitely go with this one.

Jonha Revesencio – iJustDid.org Jonha Revesencio

1. HootSuite – schedule the blog posts on Twitter.

2. LinkedIn – Most people think that Facebook is the ultimate traffic machine when in fact, it depends on your blog’s topics and audience. In the case of iJustDid.org, most of my traffic comes from LinkedIn as my articles are relevant to both professionals and businesses.

3. RebelMouse – We’re seeing users increase in traffic in their blogs through RebelMouse and I also use it to syndicate my posts further and get maximum exposure.

Sanket Patel – Blurbpoint Sanket Patel

Twitter – One would wonder, how twitter could be used as a tool. Well, I consider and love to use Twitter as a tool. It is like a short-cut way to promote my site. It is the best platform to build influential and strong connections, and the best part is that they give you only 140 characters to promote yourself. It is a challenge and a boon as well to promote your site to a number of people in short. Also, it helps in making your message loud and clear.

BuzzStream – If you are looking for some of the best link prospecting aspects, you simply couldn’t afford to miss this one. After creating a campaign, there is a sureshot and easy way to build quality links which you could get with the help of this tool. It helps you in getting all those relevant sites on which you could build quality links. It is quite swift in getting links from various industry niches.

Buffer – This tool has completely lessened the efforts of promoting a content on social media. One simply needs to upload the content and schedule when they want it to be posted on Facebook and Twitter. It helps in promoting various content rather quickly. Anyone looking out for serious social media promotion efforts, is definitely going to love this tool.

Julie Joyce – Link Fish Julie Joyce

I don’t tend to use that many tools in general, but if I had to choose 3 to use, I’d choose the following:

1. BuzzStream. It makes outreach incredibly easy and fast, plus the team are all very responsive and nice about questions. I truly think those guys want to know what their users want, and they want to incorporate that into their product.

2. Viral Content Buzz. You can get retweeted, Facebooked, pinned, stumbled, etc. and it’s a very intuitive system that I’ve found drives a lot of traffic.

3. Twitter. Just plain, simple, web-version Twitter. I don’t like scheduled tweets and I can get very overwhelmed when I use any of the cool platforms like Hootsuite. I think they’re fantastic for people who don’t get completely distracted by something else like I do and if you’re managing a few streams they can be invaluable, but they overload me so I just use boring old web Twitter.

Matthew Hunt – Small Business Online Coach Matthew Hunt

It’d have to be “AWeber” – not sure that specific tool, but some kind of tool that helps automates the education/marketing.

 

Tom Ewer – Leaving Work Behind Tom Ewer

I’m going to give you what may seem like three pretty uninspiring tools, but the simple fact is that you don’t need anything more advanced to create a successful blog. These are the three most important tools I use when it comes to promoting Leaving Work Behind:

1. Chrome (or your web browser of choice). The main way in which I promote my site is by establishing relationships with other bloggers. I find these bloggers by browsing the web: through Google, social media, and so on. The relationships I build often lead to mutual promotion — mentions on other sites, on social media, and so forth.

2. Gmail (or your email client of choice). Of course, you need a way to get in touch with these bloggers, and email is still the daddy. The key is to reach out to people who you are genuinely interested in knowing (rather than reaching out with the hope that you’ll get something out of it).

3. AWeber. This is the only premium product I would recommend as in my opinion, an email marketing manager is essential for blogging. AWeber’s the best I’ve used.

Larry Kim – WordStream Larry Kim

Remarketing on Google Display Network: This isn’t free. But it’s key because when you start out a blog, you’ll have a very low repeat visitor rate since you haven’t yet built up a brand for yourself. By tagging people with a cookie and reminding them of your company, it will help build brand recall which will translate into having a more engaged audience.

Google Docs: Blogging is collaborative. At WordStream, we have different people who work on keyword research, article research, blogging, copy-editing, and even pitching the content to media contacts. Google docs and spreadsheets is how we coordinate the vast majority of those efforts, and the best part is that it’s free.

Twitter: Back when I first launched the WordStream blog, we spent a ton of time (and still do) on twitter, engaging with thought leaders in our industry. Even though you probably want your new blog to be about you and your point of view, you’re way better off listening to what other people have to say first and curating that content on your blog. Twitter is the easiest way to do this. If you’re not already an established superstar in your industry, the key is to take an interest in other people’s blogs first, and only after that will people start to take an interest in your blog.

Rohit Palit – TechTage Rohit Palit

1. Ahrefs – Ahrefs would be a big part of my promotional strategy, because till date some of the best links I’ve built for my serious sites was through the help of Ahrefs. It shows you pretty accurately the backlink profiles of similar content on the web to what you’re going to publish or have just published. So, when I’m beating my competition in terms of content quality, I can surely grab better links too. But for that my content piece first needs to get noticed. So, I’d start off with trying to bag links from some pages/sites that are already linking to my competitors’ contents. So, when I have confidence in my own content, I can easily go ahead and let the owners of those sites know about it. More often than not I am able to grab those links. So, they give me the initial link juice that’s required to hit the first one or two pages of Google, and that’s when I start getting organic traffic from Google, as I mostly am able to rank for medium to high keywords that way. So, it gives me a peace of mind, which allows me to be involved in more serious outreach or other promotional activities. So, if you look all the way back, if Ahrefs didn’t exist, I wouldn’t be able to achieve what I did.

2. Google Analytics – I guess it’s a pretty fundemental tool that you can’t miss out on. Without being able to see your top performing pages in terms of visits and conversions (if you actually have conversion goals) you’re just missing a whole lot out on anticipation. If you see some pages perform a lot better than some others, you instantly know what type of content you need to produce next. The vast amount of features that Google Analytics offers for free is hard to ignore. Even though it wouldn’t give you much insights on keyword rankings or keyword data which something like Moz Analytics or some other paid alternatives would, it still provides a whole bunch of useful data you can always get ideas from seeing.

3. MailChimp – Choosing the third was relatively harder for me. I had to choose between BuzzStream and MailChimp. I chose the latter because, first of all it’s free (for upto 12,000 emails and 400 list subscribers per month). Secondly, it’s capable of emailing more than one person at a time and offers nice and easy to use HTML templates, and you can rely on it being assured about the deliverability rates. BuzzStream on the other hand is really great for personalizing your emails, keeping up with the connections and replies. Finding contact informations from poorly structured websites and stuff. But, the introductory cost of $19/mo for their solo plan might put off many beginners out there. They don’t even spend that much on the web servers. Building an email list is very easy with MailChimp and it’s a very effective long-term investment too, in my opinion. So, as long as you’re ready to handle some manual email exchanges and email outreach yourself, you should think long-term and start getting people to subscribe to your email list.

Megan Dougherty – Firepole Marketing Megan Dougherty

That’s a bit of a tricky question. What we would use right now at Firepole Marketing is different than what we would recommend to someone just starting out a new business, or who is at a different point in their growth.

Right now, the tools we use the most to promote Firepole Marketing are Office Autopilot, which handles all of our emails and membership access, Facebook, which houses our hugely popular Student and Alumni group, and GoToWebinar, where we host all of the webinars with our affiliate partners.

This being said – other than webinars and guest posts, we don’t do a lot of outbound promotion right now. We’re considering new ways to expand our reach and connect with more people online, and so in a few months, we may have a totally different technologies at work for us.

For a new blogger, now I would definitely recommend AWeber to handle your emails and your opt-ins – it’s a great entry level product with the features you need to start building a list. Other technologies we happily recommend to people are ReplyMe, which is a wordpress plugin that lets people subscribe to comments, so they can continue the conversation. Another would be Visual Website Optimizer, which lets you easily split test different variations on your landing pages, and throughout the rest of your site.

Of course, when it comes to promotion, always be aware that the most important thing to consider is what your audience uses and needs from you. If they love to comment on your blog posts, devote time to finding the tools that will make that process seamless and pleasant. If they get all of their news from Twitter – then HootSuite can be a great way to manage your interactions with them there. Think about the methods of engagement that matter most to your readers, and do everything you can to make that process as effective as possible.

Brian Belfitt – Blog Engage Brian Belfitt

As an online marketer I’m very aware of how important social media tools are in regards to marketing. I have three vital platforms all bloggers must use in order to increase their chances of success, Blog Engage, Hootsuite and Dlvr.it.

Blog Engage allows you to connect with other like minded bloggers and helps increase your blog reach. It’s simply the best place to drive real blog traffic and to general a larger subscriber list. Also, Blog Engage is a social media syndication platform; you connect with blogger while it does the rest of the work for you.

HootSuite is also one of my most productive platforms for content distribution. It allows me to increase my reach to all my social networks while maintaining a scheduled process. I’ve seen a lot of great success come from marketing in Facebook groups and Hootsuite has a lot to do with it.

Dlvr.it is a great platform that allows me to set up my important feeds and it distributes my content to the social media profiles without me doing anything. It’s a great system and once set up does all the work for you. As a blog community owner and blogger I know the importance of being productive and efficient.

These tools allow me to increase my online income. I strongly recommend Blog Engage, Hootsuite and Dlvr.it to all bloggers looking to improve their online presence and blog traffic.

Mauro D’Andrea – Blog Growth Mauro D'Andrea

First tool is AWeber, for sure – or any other email software service. You need to “capture” the traffic you send to your blog, so that you can “use” it again and again.

Second tool is Flare – or Digg Digg – which allows people to share your content easily. Your content may be great, but if it’s not easily shareable, it won’t get a big exposure.

Third tool is Google Analytics: before you can start promoting your blog, you need to understand what’s working and what isn’t. For example, you don’t want to waste your days on Twitter if it’s driving little traffic to your blog.

Peter Attia – Skinny Limits Peter Attia

What tools I use depends on several factors, including industry and type of promotion. I don’t use any tools at all for Cucumber Nebula, so I’d rather discuss what tools we’ve been using at Skinny Limits.

BuzzStream: Outreach is difficult and a pain in the ass to manage. Especially when you’re reaching out to bloggers, where each and every email has to be personalized in order to get an efficient link acceptance rate. BuzzStream is a huge help in this front. Their newish, Buzzbar feature has helped us massively speed up our outreach process by allowing us to send individual emails to every blogger much more efficiently.

Followerwonk: I’m a huge advocate for finding people on Twitter. If someone has a large Twitter following, they likely have a large overall following across other networks. This doesn’t hold as much truth on other social networks. Sometimes they have a large following solely on the one network. I find Followerwonk to be a great help in finding people with a solid Twitter following. My one complaint, is there’s bit of repetition. You have to get creative with your search terms to avoid running into the same bloggers over and over.

Wistia: I’m still new to Wistia, so I can’t say a whole lot, however some of the data they provide for video hosting is pretty spectacular; especially for landing pages. You can see how far along a video played before people bail, or click a CTA. There’s also some email integration to collect emails after it plays through. I haven’t used the later feature yet, but there’s a lot of opportunity there depending on the type of video promotion. All in all, this is a tool I’m excited about diving deeper into.

Mark Trueman – ZenSpill Mark Trueman

E-mail – Probably the most basic tool but also a very important one. E-mail is the best way to build relationships with influencers (excluding actually meeting them in person). It allows you to move the conversation to a more personal setting.

Streak – A very cool but not that popular tool I discovered a while ago. Helps sort your emails and contacts into boxes directly in Gmail. You can add notes to your contacts that show up when you receive an E-mail from them. So if you get an E-mail from someone you haven’t head from in over a year, the notes will help you remember exactly who they are. This description doesn’t do Streak justice. It’s capable of a lot more.

Topsy – Topsy allows you to sort through tweets to find key influencers you should connect with. You can find out who tweeted a certain post, or who’s tweeting certain terms. Works very well together with Bit.ly.

Nathan Whitaker – eMagic Nathan Whitaker

Here are the 3 tools I use religiously everyday and couldn’t possibly live without:

1. Google Keyword Planner – Great for market research, uncovering profitable niches, generating content ideas and finding related keyword searches to improve on page optimisation.

2. Market Samurai – Best all in one keyword research and competitor analysis tool I have found. The most powerful feature by far is the SEO Competition module. This allows you to easily reverse link engineer the top 10 ranked sites for your keywords.

3. WordPress – Powerful free CMS that ticks all the boxes in terms of ease of use, customisation and functionality. It really makes the optimisation of your site a breeze.

James Norquay – Prosperity Media James Norquay

If I could only use 3 tools to promote my website, they would be the following so I can target different promotion elements:

1. Buffer – (social) Buffer is a great tool to manage my social media elements for my branded website.

2. Boomerang – (email) Boomerang would be used to manage my email out reach and email promotional methods with the website.

3. Pinnacle Video Editor – (video) Pinnacle Video editor would be used to roll out video campaigns for my website. I would be able to make Video and Audio promotional content from the tool to use for link building and branding.

Brandon Gaille – Brandon Gaille Brandon Gaille

Constant Contact

I like the ease of use with their autoresponder. With many of our clients, we set up a ten stage autoreponder to engage new or old leads. Constant Contact allows you to upload your list without getting a double opt-in. This works well with established email lists that you already have a relationship with. Once the list goes through the ten stage autoresponder, we are able to segment the emails based on their opens and clicks. This grants us the ability to send out future emails and newsletters based upon their sub-interests.

SproutSocial.com

For social media management, this is our preferred weapon of choice. Their features on engagement are above and beyond the rest of the competition within the space. It is real easy to drill deep down into the analytics for each social channel.

HelpaReporter.com (HARO)

Many of my new clients spend a considerable amount of money on press release services. After I review their analytics, 9 out of 10 of these clients have created a negative ROI from their press release expenditures. At that point, I advise them to let us use HARO to help get them them real press. HARO is not going to generate serious buzz without putting work into it. It may take six months to learn how to work the community, but it will pay recurring dividends once you master it.

Sté Kerwer – Dukeo Sté Kerwer

I’d use Triberr to quickly get some retweets for my posts. (It’s mostly used by second tier bloggers in the blogging/seo/marketing niche, and it has huge potential).

BuzzBundle to get the word out about my blog in industry-specific blogs and forums.

ScrapeBox to harvest search result for my blog’s industry. Can be used to find link partners / guest blogging opportunities…

Hector Cuevas – iNBoundPRO Hector Cuevas

If I could only use 3 tools to promote my site they would have to be:

1. AWeber – Email marketing is a huge part of my business, as it should be for anyone building a business online. AWeber is easy to use and very reliable. I use it to build relationships with my audience and make offers.

2. Triberr – This is a great web service that allows you to build and join groups of people that can promote your content for you; on Twitter, Facebook, Google+, and LinkedIn. It’s awesome.

3. iTunes – This isn’t a promotional tool, but it’s a promotion platform that can lead to hundreds and thousands of new people finding out about you and your business. My podcast had been downloaded 169,266 times. These are people I would’ve never reached without iTunes.

Matt Gratt – BuzzStream Matt Gratt

If I were to start a new site in a new vertical, I would focus on creating highly differentiated content and promoting it to other sites in that vertical. So I’d need:

– Some Sort of Media Production Tool
Either a camera like a DSLR, Adobe Illustrator, maybe a good video camera and an editing tool, or something else to create highly differentiated content from everyone else in the space. (If everyone’s making blog posts, I want to make videos. If everyone’s making videos, I want to take great pictures. If everyone’s taking great pictures, I want to make illustrations. Etc.)

I’d also make a more permanent software tool if I could, either a free tool like these – http://tools.buzzstream.com/link-building – years after their launch, they still get traffic and rank for competitive keywords. If it was a niche that didn’t fit a free tool, I’d try to make something lightweight and socially shareable like http://calmingmanatee.com/.

– A Round of Adult Beverages at a Blogger or Industry Meetup –
The best place to build relationships with influencers in your niche is in person. If I could, I would attend a meetup or throw a happy hour for people and bloggers in my space and buy everyone an adult beverage (or 6) of their choosing. I live in Austin, so I can do this at SXSW.

– BuzzStream
Now that I have something cool and have made some new friends, I can use BuzzStream to show it to them. I’d use BuzzStream for ongoing relationship building and outreach for my new, highly differentiated content.

Lisa Myers – VerveSearch Lisa Myers

Linkdex: There is not a single day where Verve Search don’t use Linkdex, from link prospecting and link development to proposal and pitches. This platform is awesome!

WooRank: I use WooRank a lot when gauging the value of a page; it has a brilliant layout of all the most important metrics, including social. It’s a Chrome plugin and toolbar as well as a full SEO software. I use the plugin/toolbar regularly.

BuzzStream: At Verve Search we use Buzzstream for link prospecting, there is no other tool that does this quicker. Although a little over complicated, once you get the hang of it you wonder how you “lived without it”

Matthew Woodward – Matthew Woodward Matthew Woodward

From a blogging perspective if I could only invest in 3 tools they would be:

1. BuzzBundle – My tutorial shows you precisely how I have used BuzzBundle to drive traffic to my site. It is a great piece of software that allows you to monitor the web for a range of terms.

BuzzBundle

For example if you have a link building tutorial, you can monitor blogs, forums, Q&A sites like Yahoo Answers and all of the major social networks for people that need help with link building. Then just engage them in a conversation and share your tutorial with them. You can do all of this within BuzzBundle and this traffic strategy has been critical to my blog’s success.

2. Google Analytics – This won’t cost you a penny but having the ability to track your visitors and what they do on your site is critical. If you set things up properly you can track affiliate clicks, email subscriptions, social sharing and more! When you know things like that it’s easy to work out where you need to focus your efforts.

Take a look at this custom report I built:

Custom Report

It is quite clear that if I want email subscribers I should focus on YouTube & BlackHatWorld.

You can even use Google Analytics to get more traffic for your blog. Best of all – it’s 100% free!

3. TheSecretWeapon – I used to be a very organised and efficient person. Then I discovered TheSecretWeapon which took it to a whole new level.

The 100% free getting things done system uses Evernote and takes less than 10 minutes to learn and start using. Because it uses Evernote it syncs across all of your devices which makes it very handy. I use it to manage my work & personal life.

The way it tags and organises things is superb and you’ll never forget anything again. As well as managing my actions/to do list I use it to clip article ideas & reference material from the web.

I have an IFTTT recipe that automatically creates a new note anytime I mark an article as saved in Feedly. It really is a great system built off the flexibility of Evernote!

If a client calls you out of the blue in less than 5 seconds you can know exactly where you were up to!

Staying organised like this is crucial to success – if you do 1 thing today, start using TheSecretWeapon.

Brian Dean – Backlinko Brian Dean

AWeber: The money’s in the list and Aweber makes it (relatively) easy to collect emails and communicate with your list.

Mention.net: The tool I couldn’t live without. Helps me keep track of what conversations are happening around my brand and my niche.

Google Analytics: OK, I REALLY couldn’t live without Google Analytics. How else could I find out where my visitors come from and what they do when they get to my site. Like WordPress, Google Analytics is both free and priceless at the same time.

Daniel Scocco – Daily Blog Tips Daniel Scocco

1. AWeber, because having an engaged email list is probably the most important online asset you’ll have after the website itself.

2. Google Tools, including their help forums and Webmaster Tools, as these provide a lot of great information to optimize your site for search traffic.

3. Facebook, because whether you like it or not there are a billion people there, and most use it regularly.

Amy Lynn Andrews – Amy Lynn Andrews Amy Lynn Andrews

1. My useletter via Mad Mimi
2. Twitter & FB via Buffer
3. G+ via DoShare

 

Linda Bustos – Get Elastic Linda Bustos

Definitely for us it’s Twitter, Facebook and Google Plus. Sharing of our content is the way we keep growing.

We include links for sharing on every post, and I use tools like Clicktotweet and bit.ly’s custom branded link shorteners to support sharing of bits of posts through Twitter.

 

Danny Brown – Danny Brown Danny Brown

Atomic Reach: This platform (currently in beta) offers some very cool features, perhaps the most useful being the ability to submit a draft of your content, and it will score that based on your previously selected parameters (so, say you want to reach senior executives in the automotive trade, it will score the content’s tone, language, understanding level, etc, for that type of audience). It then advises what changes should be made to optimize content and tracks its real-time performance once published. It’s a great way to create the kind of content your target audience reads.

Magic Action Box Pro: I’ve just started to use this but the results have been hugely impressive. A list-building plugin for WordPress, it allows you to create standard opt-ins, as well as subscription boxes that have social sharing options, or sales boxes that direct to a sales page/download area after subscription. It even integrates with Gravity Forms for a fully integrated approach to building a list while gathering insights via promos and focus groups/polls, etc.

Buffer: This has been my go-to for intelligent automated sharing since its early days. The fact it can find the most optimal times to send my content out, as well as give me analytics on the type of content picked up the most, helps me tailor even more. Especially when combined with Atomic Reach.

John Paul AguiarJohn Paul Offers Free Blog Installation John Paul Aguiar

HootSuite would be my #1 choice for promoting thru social media. Hootsuite makes it easy for me to see the things I need to see in one place and manage how and when I send out content. Big time saver for me.

AWeber would be my next favorite tool to promote my blog. Email is still one of the best ways to reach your readers in a more personal way. Plus AWeber is very easy to setup and manage your messages and web forms and even my pop form.

Blog Communities are not really “tools” but for a new blogger, places like BizSugar.com and BlogEngage.com are powerful ways to get your content out there and connect with 100’s of other bloggers.

Gerald Weber – SEM Group Gerald Weber

As far as content promotion goes Viral Content Buzz has by far been the most useful. (Full Disclosure: I am co-founder of VCB).

Viral Content Buzz is a way to get more social shares on your best content from sites like Twitter, Facebook, StumbleUpon and G+

Additionally I do use HootSuite to manage my twitter streams and Aweber.

Mike King – iPullRank Mike King

Well…three tools I can’t live without are Screaming Frog for both SEO and Content auditing.

Google Analytics for measurement and now persona research.

And Moz for Search and Social Analytics. I particularly find Moz useful to go back and check on something I forgot to track by hand like number of followers and domain authority over time.

Amal Rafeeq – BloggerDoc Amal Rafeeq

AWeber – It’s simple. I just love building email lists and AWeber makes it easy for me.

Viral Content Buzz: I believe in good Karma a lot. But the bitter truth is that, even though helping others is a good thing, it doesn’t mean that you’ll get rewards or benefits each and every time. But when it comes to Viral Content Buzz, it keeps the promise alive.

Social Media is a great way to drive high quality traffic and viral content buzz helps us to do that.

It’s important to have active and reasonable Social Network accounts. And Viral Content Buzz helps you to do that by helping you to get social shares at the same time.

Simply – It gets you more people to your website while making your social networks alive.

Justin Germino – Dragon Blogger Justin Germino

HootSuite – HootSuite isn’t a single network but it is my tool of choice to coordinate social media communications across all of my social networks including Twitter, Facebook, Google Plus, LinkedIn, Tumblr…etc. It is the one that does it all and the Hootsuite Bookmarklet functions in the same way Buffer does except gives you far more networks at your disposal at a slight cost in flexibility on frequency with auto schedule. Hootsuite is one tool I can’t live without.

Blog Engage – Blog Engage recently with their YouTube Syndication brought a huge boost of traffic to my YouTube content which in turn brought sales, advertisers and more visibility into my video reviews, this combined with the fact that I get more retweets per article from Blog Engage on average than Triberr makes this a great network. It takes some investment just like Triberr does and with both of these networks you can’t just expect people to share or publicize your content without you putting some effort into showcasing others as well.

SimplyCast – SimplyCast does for me what Aweber and MailChimp do for others, it allows me to broadcast to my email newsletter of 10,000+ fans. It is cheaper than either of the other 2 platforms when you get to the 5000+ subscriber level and does so much more than mailing lists, though it lacks the RSS support of Aweber. SimplyCast has some great action hooks too for sending new subscribers information, and triggers that can be set on all sorts of conditions in this object oriented map where you drag and drop the triggers/actions you want to happen.

Ms Ileane Smith – Basic Blog Tips Ms Ileane

Blog Engage, JustRetweet and Social Buzz Club.

Blog Engage has been a consistent promotion channel for my blog since day one and now the YouTube integration is taking off.

JustRetweet keeps a steady stream of Retweets and Social Buzz Club helps me reach more influencers.

Venchito Tampon – Digital Philippines Venchito Tampon

HootSuite – This social management tool doesn’t only help me schedule my status updates for my social profiles but also allows me to track people who mentioned my target keyword. As soon as I have my post published, I can create an alert for my target keyword and regularly check out who mentioned that phrase and start engaging with those Twitter users.

Ahrefs – I use this tool to identify linkers to an existing content that has the same content type like my post. I sort all the potential linkers based on Page Authority (PA) and level of acquisition (how difficult can I acquire a link from the page). I then, craft an email that is personalized for a certain linker and start building a rapport with the linker.

Gmail – I mainly use this tool for outreach. You only need to add some extensions to Gmail to make your outreach more efficient and effective. One is to add Rapportive to see the work position and social profiles of your end-receiver. You will need this to personalize your emails by including his position in your email, i.e. “I know that you are the [Position] at [Company Name] and I wanted to get in touch with you”.

You might want also want to enable “Canned Responses” in the Gmail labs. What I usually do is to create an email template that is designed for a specific outreach campaign (round-up post) and save it in the canned responses.

WOW!

HUGE thanks to everyone who contributed to this monster post and congratulations to AWeber, BuzzStream and HootSuite!

Please share if you think this post is helpful :)

Make sure you follow me on Twitter for more exciting interviews like this one and just to recap, here are the results again:

Favourite Blog Marketing Tools (as voted by 53 experts!)
#1 AWeber – 18 votes
#2 BuzzStream & HootSuite tied with 10 votes
#3 Twitter – 9 votes
#4 Facebook & Google Analytics tied with 7 votes
#5 MailChimp – 6 votes
#6 Buffer – 5 votes
#7 Blog Engage – 4 votes
#8 iTunes, Triberr, Viral Content Buzz & Wistia tied with 3 votes
#9 Constant Contact, BuzzBundle, Digg Digg, Followerwonk, Google Plus, Topsy & WordPress tied with 2 votes

Enjoyed this roundup? Don’t forget to check out the 3 link building tools 55 experts cannot live without.

Oh, and if you’d like to know how I get experts involved in my group interviews you’ll want to read this: How I Reach Out to Busy People and Get Responses.

If you could only use 3 tools to promote your blog which 3 would you choose? Please share your thoughts on how to promote your blog in the comments below :)

The post 50 Experts Reveal How to Promote Your Blog with Just 3 Tools appeared first on clambr.

Source: web directory